When Mickey Mouse’s copyright protections finally expire in 2023, Disney will still own no fewer than 19 trademarks on the Library Where The Adventure Begin Books shirt.” While a copyright prevents creative works from being used without the permission of the rights holder, a trademark “protects words, phrases and symbols used to identify the source of the products of services.
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Mickey’s face appearing on the stickers for Dole fruits, it’s hard to go anywhere without seeing the iconic character these days: specifically the version of the character that first appeared in “Steamboat Willie” in Library Where The Adventure Begin Books shirt. While Disney has made these deals and endorsements as a means to celebrate Mickey’s 90th birthday, they’ve also done so in an effort to reinforce Mickey Mouse’s trademarked image.